(Transcribed by TurboScribe.ai - Go Unlimited to remove this message)
Welcome to the Glam Life Podcast, where we empower and inspire beauty professionals to take their careers to the next level. Your host, Victoria, is a certified business coach with over a decade of experience in the beauty industry, helping countless beauty professionals start and grow successful businesses. Now she's sharing her knowledge and expertise with you.
Whether you're just starting out in the beauty industry or looking to take your business to new heights, this podcast is for you, covering topics like community, management, branding, and much more. So join us on this journey to build the beauty business of your dreams. Hey, welcome to the Glam Life Podcast.
I'm your host, Victoria Raka. You might know me as Victoria Glam if you follow me over on Instagram, which you totally should. And you can follow this podcast itself at the Glam Life Podcast.
And today I have someone who's probably got a very familiar voice to you. If you haven't actually heard him speaking before, you've certainly heard his opinions and seen his qualifications all over your favorite Facebook groups. You guys, meet my friend, Texas De La Rosa.
Hi, Texas. How are you? Thanks for being here. Thank you for having me.
I love that you rolled those Rs. Oh, baby, I'll roll an R. That is amazing. I love it.
Because I, you know, my last name, people tend to like get mixed up with it. It's funny how some people think that Della is my middle name and that Rosa is my last name. And so I'm like, no, that's not what it is.
But yeah, it's great that you said it just right. Your first name throws me more than your last name. Really? De La Rosa, De La Hoya, like they're all, I've heard those names.
But I've not, Texas as a first name. I know there was like Tex Watson, right? I don't want to talk about him, he's a murderer. But that's the only time I've heard the name Texas.
And then you do live in Texas. I do. I'm from West Texas, but I've been in the southern part of Texas, in the Austin area for the past 24 years.
So yeah. I have some cousins who live out in Austin and two sisters, they didn't move there together separately. One came from San Francisco, one came from here, and they absolutely love it.
But I know that Texas has become a melding pot. This is where lots of people come to be themselves and who they are and express their opinions. So I feel like it's the perfect place for Texas De La Rosa, because you certainly have a lot of opinions.
I do. I do. I love to share them.
That's what I have my hashtag, Texas shares. I mean, I've done that for, I don't know how many, over 10 years, maybe 12, 14, 15, somewhere in there years, I've been using Texas shares. And yeah, that's why I started that hashtag was because I like to share everything.
You know, I think that's how we learn. That's how we find out things that we enjoy in life. That's how we find things that we don't like.
I mean, if I share things that I don't like to, I'm like, Hey, I hated that pasta. That was crap. You know, don't buy that or like, you know, buy this brand, you know, so I started that for a reason.
So yeah. So Texas, you have been in the beauty industry for a solid 20 years, right? Yeah. Over 20 years now.
So I started in the beauty industry, honestly, when I was about 19, doing makeup and not professionally, obviously, I was just kind of playing with it. And it turned into like a profession, just as most things do, when you're a creative, you don't really look for the job. Like I had a job that was paying the bills and doing what I want to do, but it was monotonous.
I hated it. And so I went up doing other things and it just kind of all these things just kind of fell in my lap. And so the beauty industry was something that I didn't even realize that I could be good at or make money in because I came from a very small town, you know, doing makeup in my small town was like Merle Norman, you know, down the street.
It was like, you know, the old ladies getting their hair done and their makeup done. And so growing up, I never thought, oh, a makeup artist could make money and be, you know, have a, you know, survive and, and make a living. So yeah.
So it's pretty interesting. How'd you make that leap? How'd you figure out, wait, I can make a career out of this. Honestly, the story is kind of crazy.
I'll just condense it. So it's not super long. We have a whole hour, Tex.
It's a long story. But you know, bottom line is I have a good friend of mine who is a makeup artist in Houston, and he has always been someone who gives back. And I learned a lot from him, especially with that, his kind of philanthropy and what he he does for people.
And he was he's already was established makeup artist, hairstylist, and he was offering his time to the Austin Battle Women's Shelter for an event. And it was at the Houston Tertullian College. And I think I was like maybe 19, 20, maybe 20, 21, somewhere in that range.
And I, I was very young and I went to help him as an assistant and just clean his brushes and do whatever. When we get to this facility, there was supposed to be, I guess, a group of makeup artists and no one else showed up. And there were like all these companies that like had donated makeup and money and things to help these battered women.
And so when we walk in, it was just two of us. And she's like, where's the rest of your team? And he just looks at me and I was like, oh, no, oh, no. I was like, I am not going to get beat up by a battered woman because I make her face look crazy.
I was like, I'm not, I do oil paint, I do acrylics, I don't know face. I was like, I was too nervous to do it because I just played with makeup. You know, I wasn't really like a professional at the time.
So, yeah, I just kind of set my chair next to his and just would pick up a brush and he'd be like, no, not that one. But OK, so I think, OK, so I just made it work. I totally made it work and nobody, nobody was upset with me.
It was really great. And then I realized that I can make a difference in how people see themselves. And that was such an impactful day for me to know that, you know, wow, I could do something that would not only feed my creative side and my creative brain, but also help people that are dealing with trauma or dealing with, you know, I've got this scar on my face now from being in an abusive relationship or I've got this situation that I don't feel pretty, I don't feel good.
And, you know, and not that you need makeup to feel pretty or good, but it does help, right? You know, it helps when you feel better. When you get your hair blown out, when you get your makeup done, you know, even for guys, like just getting something done to make yourself feel better, when you when you feel better about yourself. I think that the world opens doors more for you versus when you're like closed off, you know, hat on, you know, you know, hoodie kind of covering your face and you don't want to be around people.
People tend to leave you alone, right? They just seem like they've done studies on this saying that if you are prettier, like conventionally prettier, people are kinder to you. People do more favors to you. People even literally open doors for you.
So, yeah, I think that the way that you feel translates into how you present yourself to other people. I totally get that. Yeah.
So that's what happened. I just, I just realized that was a thing. And then of course, then makeup turned into permanent makeup and then permanent makeup turned into laser and getting into that world.
And then, then that kind of turned into medical aesthetics and then it turned into let's start educating because I didn't feel like there was enough educators that were teaching properly and giving all the, you know, all the ins and outs. And so, yeah, so it's been a long, long career. Yeah.
One thing, and then you, of course you kind of glossed over this, but you also made a public space for other people to come and safely ask questions and have discourse and, and also have arguments, big arguments, which I love reading. Tag me in every single line. Thank you.
Yeah, no, I, I started CTP, cosmetic tattoo professionals, which, um, I'll say this first on this podcast. Um, so you're getting a little snippet. We're actually changing the name pretty soon.
Because yes, because I, and it's getting a little controversial, um, which I thought I would hold off to give it to the, to the, your podcast first. Um, I've made little announcements here and there that I'm making some changes, but I haven't said what the changes were going to be. So I thought, wow, I'll just wait until this podcast.
So cosmetic tattoo professionals, when I started CTP back in 2020, it was because of the pandemic. And it was because we didn't, we couldn't work and we didn't have, you know, any, any way to make money and things. And so I was like, gosh, you know, I've got all this information.
I've got a camera, I've got, you know, just my brain. And, and I've, I know there's a load of questions. So I started answering questions and I started putting those things out there and, and from past students and what have you, and then I just kind of opened the group up and was like, you know, let's, you know, make it something that we can have a forum and talk on because what I have already been in was other groups, but they were so nasty and there were so many people that were argumentative and not wanting to help and, and not wanting to give you the right information.
Like when someone asks a question, it's like, that's a dumb question, you know? And I hated that. Cause I hated seeing people. Like didn't tell you.
Obviously not. Why are all these people getting ripped to shreds for asking, you know, these questions. So I decided to make my own groups so that I could monitor it and also give people the real answer.
Cause we all know those instructors out there that don't want to tell you that they're using these products, but they're using these products, other, these cheap products and their classes. And we've all been there. We know how it is.
Right. They're like, Oh, this machine is the best machine ever. And then he found it.
It's on Alibaba for like 20 bucks. And they use actually like an expensive. Yeah.
That pin. Oh yeah. It's so stupid.
Screw in needles. You can see the spring through like bed even. Yeah.
It's just crazy. So I started CTP and then, you know, it became a thing where I only let. Permanent makeup professionals be in it, you know, and then people were like, well, Texas, you know, cause everything has to evolve, right? People were like, well, Texas, I want to be in your group, but I'm not a professional yet.
Like I just took a class like two or three months ago, but I, but I, I want you to tell me what's going on. And I trust you because I see you in other groups giving good information and not being ugly, not hurting people's feelings, you know, telling people the truth. I mean, some people don't want to hear it.
Like I had someone this morning that didn't want to hear it. And I was like, girl, you overworked the skin. I can see it, you know? And she was like, I did it.
My technique was flawless. And I was like, okay, bye. So I didn't, I don't fight with anybody anymore.
You don't need to come to a Facebook group. You don't need the, yeah, you don't need the group. So it's funny because I, you know, I saw that group and I wanted to change it.
And so I was like, okay, let's, let's maybe let new students in and people that are looking to get into the industry and the group. And now the evolution of CTP is that, you know, we've got a lot of people that are changing their, their methods and how they want to do things. They're wanting to learn more about skin.
They're wanting to get better at their craft. I feel that there is a huge shift in the industry with aesthetics, medical aesthetics, and permanent makeup, you know, especially with the paramedical tattooers out there that are dealing with scar tissue, dealing with, you know, the body and, and they want to learn. And so what better way to learn than if you go to aesthetic school, or if you're a skin professional, like I am, and you work on skin daily with, you know, microneedling and collagen therapy and laser treatments, you know, we need to let those people in the group too, because those are the people that know, you know, it's a lot of people that don't understand skin that that's why they're messing up.
You know, that's why they're making those mistakes is they're going too deep into the skin. They're overworking the skin, or they don't understand ethnicity and how that changes your thickness of your skin or melanin rich skin. I decided that what I want to do is turn CTP into a full on cosmetic tattoo professional, but also skin specialist professionals.
So it's going to be like cosmetic tattoo and skin professionals. So it's going to be a lot of opinions. There's going to be a lot of opinions.
Some people may leave the group. I had someone leave the group a while back because I was letting students in and, you know, she messaged me and she's like, I'm leaving the group because I, this was supposed to be for professionals only. And I was like, well, okay, well, I'm sorry that you're leaving.
I was like, but you know, I was like, but no, one's going to become a professional if they don't learn from great people that are helping them. And I'm here to help. That's what my group's for.
So, yeah. So everyone has to, right. So yes, she is.
Group was sold to her. This is for tattooing professionals. Right.
But it was sold to her for free. So you really shouldn't complain because you do a lot of work in that group. Admitting a group.
If you don't know, admitting a group is a full time job, just so everybody knows and you don't get paid for it. Secondly, as the starts evolving, because the industry is evolving, there's an influx of students. There's more people who want to be involved, but they have questions and they've got these fly by night trainers.
Cause everybody thought, oh, I'll take a online course workshop and learn how to make my own and, and, you know, what, and they don't know what they're actually doing. They don't understand the learning styles. They, they information out, or they had an incomplete education.
They've only been actually on skin for now. Maybe not even. I've had people in the class say, how do I become an educator? Well, you have to learn the thing first, obviously.
As we get those people, they need a place to ask questions or else the actual industry will denigrate. So the opportunity for the lady who decided to storm out and leave was actually to become a figurehead and an educator, and she could have taken those students under her wing. A la Taryn Darling.
When everybody else said, no, thanks. Taryn Darling said, come to me. And that's why she is who she is.
So this lady had short-sighted vision, whoever you were talking to. Yeah. She you're doing is the way of the future.
Right. I, I, I, I, I wished her well and, you know, and I told her, Hey, if this isn't good enough for you. Yeah.
And you know, Hey, you know, that's great. But I do monitor who's in the group and I make sure that, you know, we're giving good information and you're right. It is a full-time job.
It's so crazy. I never thought I would have over 7,000 people and I have over 2,000 people trying to get in, but they don't answer the question. So I don't let them in.
Yeah. So it's, so it's crazy that, you know, my group could be even bigger if I let it, but I don't want it to run that crazy. Yeah.
Cause it's just, you have other people helping you admin. I do have a few, but honestly, it's really just me and my, my, my, um, my business cares about wedding like the bride. Nobody cares about the wedding like the bride does.
Yeah. I tend to do the most of it. Have, um, permanent excellence, our Facebook group, and it's mostly fed largely by Katie's YouTube and now my YouTube a little bit.
And that's the first question is how did you hear about us? And it's always YouTube, YouTube, YouTube. So these people are unqualified, right? Like, I don't know where they came from or what they know or what their training is or what their level. We do ask, are you licensed? Uh, how long license, because we want to keep it to people who actually have an education.
Otherwise it would be a nightmare for us to try just the two of us to try and figure out. Right. Right.
But even at, we're about to hit a thousand, even at a, almost a thousand, we bitch to each other all the time, like this place is out of order. We've got to get this trailer packed up because this place is out of order. Like the, some of the information that people are giving each other is so wrong that it's just like, what happens? It's it's wild.
I see that's, that's one of the things that, you know, I'm so glad that my group is, is full of a lot of really heavy hitters, you know, like again, like, you know, we have Taryn Darling, you have Jen Boyd, we have Amber Guthrie. We have, you know, Mary Richardson, we have, you know just all these great people, you know, in our group. And, and, you know, and it's so funny because like, I see some people that are brand new trying to give information and I'm like, slow your roll.
You haven't even seen your, your clients healed yet. You just took class two weeks ago. Quit.
You don't, you, you can't chime in this group yet. You know, like you need to sit back and watch, let, you know, let your clients come back in and see how your work comes in and then start giving advice and, and I've had to, you know, nicely tell a couple of people that, and, and they respect, they were respectful there in which I think is great because I think it's all in how you respond to people and how they react to you, you know, I'm never ugly with people, but I'm very blunt and I'm very truthful and I'm like, Hey, you know, this is how it works. And, and if you don't like it, you're more than welcome to leave, but like this is how I roll and I don't want the group to get nuts.
So yeah. And it's crazy. It's, it's, it's a, it's a lot of work.
There are a lot of different personalities when it comes to, there are a lot of different personalities, period. Oh, they're all in a Facebook group together. But when it comes to that, that person who been in the field very long and they want to give advice, there's a lot of different facets to why they're doing that.
Some of them want to be an educator and they want to start classes and they haven't trained, but six months and even, and so that person, you know, you've got to kind of be like, Hey, like a puppy on the nose, calm down, like not, not yet, but then there are other people who are just trying to be helpful, right? Like I've seen this question asked at times, so I know the answer and they're trying to be helpful. There are other people who are just so excited about everything. It's almost like you have to be careful how you correct your kids.
Cause you don't want to kill their spirit. For sure. I'm so bad about this.
I'm trying my hardest to parent two little boys. And I find myself a lot of times being very like, no, just let me do it. And that's not how you learn.
Oh, it's frustrating. So you're doing a lot of work and now to welcome in an influx of other people. Um, you're, you're putting a lot on your plate.
It's a lot. It's going to be, it's going to change a lot of things, but, but I see it as in my mind where I want this to go is I feel like it's going to be much better because again, I can't answer all of the questions, so I need skin specialists. I need people that aren't just in PMU, aren't just in paramedical, aren't just doing brows to answer these questions about people's skin types and you know, what's wrong with their skin.
Obviously we can't diagnose or, or, you know, you know, things like that. Um, but what we can say, Hey, I think this person might have a rosacea and maybe that's what it is. You know, I've worked on a client like this.
This is what I did. And this is where I think they need to go versus you're fine. Cause I hear that, you know, like when someone's crazy skin and you know, the crazy red skin, they're fine.
They're fine. Did you hear, um, or maybe you even saw it. Maybe you were in that group.
I don't remember what group it was a few years ago. Shara, um, from Inc. Boutique Houston.
Are you guys friendly? I know who that is. I just, I have, we haven't like spoken in general, but I've, I've heard the group. I've met her once.
Um, but this was in a different Facebook group and it was years before I knew her. So I just knew her as Shara Juarez and that's it. I didn't know what Inc.
Boutique Houston was. Somebody had posted in a Facebook group. Hey, what do you think about my me tattooing? My, she has like small pustules basically.
She has these little pustules in her brow, but she says that they never go away. She's always had them. And a lot of people were saying what they're not going to go away.
Then she has to decide either she wants a tattoo or she doesn't, but she has to sign a waiver saying they might not retain in those spots. Right. And Shara commented on it.
She didn't diagnose that's out of scope, but she just kind of politely and calmly said, I would actually send her to see a doctor because you don't know what that is, but it could be something. So just on the safe side, send her to her, not the lady who posted it, but her client who had the pustules in the eyebrow hand wrote Shara a thank you. Because she had, um, she had skin cancer.
She didn't know. And Sharon knew right away, but she didn't diagnose. She didn't say, Hey, I've got my, my educators hat on.
She was just like, Hey, you should, you know, gently. I'm going to tell you. I thought that was a really classy of her to not be like, Hey, all you losers telling her to go ahead and tattoo on it.
You don't know what you're talking about. She didn't say that. She said nicely.
And also what an angel, because she knew what it was. And she, you know, got the information across correctly. So I got the pleasure of meeting Shara in Miami for wool up this year.
Nicest lady. She did a great, um, areola demo. So sweet.
And she always tells me that her name is Shara, not Shira. She had to introduce herself to me like three times because I kept saying share Shira. She was like, it's Shara, like share a Coke.
Do you want to share a cup? And she bought me a coffee. So I wouldn't forget. She was like, we'll share a coffee.
That's too funny. Well, that, you know, that's great information, honestly, because that's how I roll. I mean, I have seen so many things working in the laser industry and working with skin, you know, clients come in.
I've, I think it was probably like a year ago. I think I had like three patients and are like within like a month that all had skin cancer that I, I didn't diagnose, but I said, Hey, what's this on your face? What's going on here? You know, or what's this on your arm? And they were like, Oh, it's nothing. You know, it's whatever.
It's a pimple. And I'm like, I'm going to give you my dermatologist's office. And I think you should go see Dr. Collins or Dr. Tan and see what's going on.
And sure enough. I mean, I, they were like, you could have saved my life. And I was like, that's crazy.
So yeah, we always got to think outside the box and think that, you know, if something is, is weird that you've not seen or addressed and before it's never safe to tattoo over it, it's always better to send them to a doctor, get it diagnosed, get it looked at, and then, you know, go from there because again, you could one of the biggest things that I think that a lot of people don't know about with, with why you don't want to, you know, they kind of tattoo over a mole or a suspicious looking lesion or something is because if you cover it, yeah, you could spread it, but also because then you can't monitor how it's changing, if it's changing size or color, or, you know, the irregularity of the border, if it's, if you can't see that now, because you've tattooed over it, that person could eventually have something really horrible happen to their skin. And then you cause that, you know, and that's something that, you know, we got to think about as clinicians, you know, that we could really hurt somebody. I like that word clinician.
See, you're onto something because most tattoo artists, especially those who are seeking resource in Facebook groups, they don't have skin education, new to the industry, and they don't know the difference. So if somebody is sitting there to egging them on saying, yeah, just go ahead. You're fine.
Don't worry about it. They need this in this new voice that you're adding to the group. I think this is really smart.
How did you get linked up with Dr. Collins and Dr. Tan? How did that happen? You know, honestly, it's word of mouth. So when I, I've been sending people there now for two or three years now, maybe even longer because for laser, what's that? Are they, you're supervising for laser? No, no, no. They're not even our doctor.
So our doctor is a GP, but she's super crazy busy and she does more pediatric stuff too, as well. And so so basically I needed a, and this is, this is kind of funny because we have a, I'm not gonna say the name, but a dermatologist office in our like medical building area, they're like literally a stone throw away from us. But I've sent a couple of clients there and they were rude to them.
And so I was like, oh hell no, you're not going to be rude to my client. So I'm not going to send my clients anywhere. So I actually wound up looking for other, you know, dermatologists, cause I really want a dermatologist to look at certain things, not just a GP or somebody, but someone that understands, you know, the skin a little bit more.
Not discrediting anybody, but one of my clients was like, she had a suspicious situation on her forehead. I was like, hey, we were going to do some microneedling. And I was like, I don't want to do that.
I was like, I think you should see a derm first. So she did. And then she was telling me about how she had just found this new derm because she just moved here and they were Harvard gals and they were super smart and she loved them.
And she said they were really great. And so I took their, I took her advice and I started sending my clients there and they've all loved them. So it was a word of mouth.
And like, literally we have like, again, like just down this, just a door away, a dermatology office, but I send people like 25 minutes the opposite direction to another office because they're nice. And I'm like, you know, I don't want my clients to ever come to me and say, Hey, that lady you sent me to is really rude. That's horrible.
You know, cause again, you're already nervous going into a situation, you know, nervous that, you know, maybe it is skin cancer or maybe it's something bad. And then you got someone being an asshole and you're like, well, I don't want to deal with you. You know, you want some of this nicer.
So that's how we met. That's how I met with, met with that group. So they're called Austin skin.
And so, yeah, that's what they, they do. So yeah, they, they've been amazing. And I, I actually called up there and once and told them that I was like, Hey, I'm not a patient of yours, but I, I just send a lot of people your way.
And I just wanted to say, thank you. Like I actually called them and thank them for treating my patients well. And, and the lady on the phone was like, Oh my God, she's like, we don't even know who you are, but like you've been, I was like, yeah, I've been sending people there for like a couple of years.
And I was like, so I was like, and of course I'm not going to tell you that name's HIPAA, you know who my patients are. I was like, but you've got a lot of my patients that are your patients too. And I said, I just want to thank you for being so nice to them.
And they were really taken back by it. So it was, it's, it's kind of a good relationship now. So nice.
How was it word of mouth also how you grew CTP? 100%. Yeah. I haven't, I don't advertise it.
You know, I don't have time for all that. So I didn't, and my group, again, I wasn't trying to make it this monster group. You know, I see friends of mine that have groups that have like 60,000 plus and I just, it's just bonkers how they can monitor that shit.
And it's just like, I didn't want it to be that crazy. So I kind of was kind of quiet about it. You know, I made it, it wasn't a private group at first because I didn't even know that you could make a private group.
I was kind of bad about it. And so someone was like, you should make this group private so that like patients can't see what we're saying. And I was like, Oh, I was like, okay.
So I was like, okay. So yeah. Let me look at these settings, but yeah.
There's no bigger brow boner killer than someone coming in and posting a picture of a face with a bad brow. And they're like, someone did this to me. Can you help? And then the comments aren't about the brow.
The comments are like, why is she in here? Well, we can't have a conversation if she's in here. Like you can have a conversation no matter who's in here. You're in a public forum, but I mean, I understand.
Yeah. Yeah. I don't know.
That's such a sticky situation. I'm glad you did make it private. Yeah, it is.
But you know, it's also a mindset too. You know what I mean? It's funny because, you know, I do a lot of removals. I've been a removal specialist for almost 11 years now, and I deal with laser.
And I know I'm the only person in my area in Texas that will touch the eyeliner with laser and do the ocular lenses and what have you. And so I deal with, I mean, I have people flying from out of state all the time to come see me. And so it's nuts.
And, you know, I've had a couple of patients recently be like, you need to have a group for like your removal people and your patients who could, and I was like, Oh, that's another group. I don't know if I want to make one, but she was like, no, you need one. She goes because you, or you need to do more videos about it because she goes, there's so many people that ask questions to the client of mine that had their removal.
Like, well, what was it like? What happened? What did you do? Why did you do this? Why did you get the removal? Why did you go to Texas? Why did, you know, all the things. So it's something that may happen in the future, but not right now. I do see you tagged consistently.
Anytime somebody says, does this need removal or can I work over at Texas? Over and over and over. It's wild. Every time I see a video of somebody putting those metal shields in someone's eyeball, I, first of all, how are they not squinting to death? Are they dilating the eye first? No, we use, so we use a medical numbing.
It's, it's, it's a liquid, it's a liquid numbing that we put in the eye. So the eye is comfortable. And then we use a gel that goes over the actual lens.
And so it's just, and I've, I've been, I used to work under an ocular surgeon. So I, I'm really, I don't, I'm not afraid let's put it that way. And so you just gotta be, you just gotta get in there and do it.
And so it's just a matter of pushing their eye down and popping it in. And then, you know, closing it up. It's all good.
They have those up close videos of it all up in the eyeball, baby. I know that my boss, my boss, when she first videos me doing one, she literally lost it. She was like, Oh my God.
And I was like, shut up. I have a client right here. She's like, she's like trying to video it.
And she's like, I don't have a phone like this. And she's like, Oh my God. And I'm like, seriously stopped.
Cause the client doesn't feel anything. Cause it's numb. You know, it's very, very odd.
Yeah. Yeah. It's very odd.
They're very comfortable. I mean, it is a painful treatment once the laser is going, but it's definitely something that, you know, it's an, it's a must, you know, when you've got clients that have 20 year old permanent makeup, that's turned purple or green, and there's just no fixing that, you know, it's migrated things like that. So it's funny.
Cause I've had people, one of my last recently my eyeliner removal clients, she got me on Reddit. I didn't even know that I was in a Reddit thread. Somewhere.
And I was like, cause I've heard Reddit. I've heard like Facebook, Instagram, but like there was another one that was really, Oh, Tik TOK. And I'm going to tell you, I don't do, I've got to figure out Tik TOK because I've only got like 400 followers on Tik TOK, but I'm telling you, she was like, you would be so good.
But she found me on Tik TOK. So I was like wild. It's wild how your clients find you.
But yeah, a lot of it I thought was word of mouth, but I get a lot of it now as this social media stuff, you know. Social media has become so important because it's where everybody goes to Google something and find something. Now, nobody Googles.
Everybody goes to Tik TOK because it's going to show you the how to not read it. Everybody Tik TOK is replacing Google and social media is where everybody goes to show off their works. It's where they're going to get their own client.
It's their like virtual portfolio, which is dangerous because they don't own it. So if meta goes down for the day, you just can't work today. And it is also where people go to air grievances.
Yep. And about a month ago, we had an outbreak of Facebook group bitching of people just sitting like, like, did you see, did you join that group? PMU scammers? No, I don't even know what that group. Oh, it is a libel list group just saying anybody's name.
And like, they're a scammer. And there's a difference between having a dispute and disagreeing over, you know, whether or not this is what I purchased and this is what you gave me in terms of training and stuff and being a scammer. If she keeps changing the date of class and she refuses to give you your money back, might be a scam.
If she gave you her full three months of training and you paid her and you feel like the training wasn't up to snuff, that's not a scam. But there was no one differentiating in that group. And people were getting dragged.
Now, some people are getting dragged because they deserved to be dragged. Right, right, right. Then came BrowDaddy, entered the chat.
So Ruben, or probably a PR person, comes into the chat. And it was this long thread of like 2000 comments saying this trainer, that trainer, you know, that trainer, but it kept coming up. And he owned it.
He wrote a very long paragraph where he was just like, I, I stopped teaching because I didn't feel like my classes were valuable. I won't do it again. I know that it is value.
And I thought, you know, really good PR. It's a perfectly crafted response. He owned it.
He was apologetic and he knew what he was going to do to fix it. But then he almost immediately went on a tirade against Permabliss.
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